No Man’s Sky

No Man’s Sky is an exploration survival game developed and published by the English indie studio Hello Games. It was released worldwide for the PlayStation 4 and Microsoft Windows in August 2016, for Xbox One in July 2018, and for the PlayStation 5 and Xbox Series X and Series S consoles in November 2020. Wikipedia

No Man’s Sky received mixed reviews at its 2016 launch, with some critics praising the technical achievements of the procedurally generated universe, while others considered the gameplay lackluster and repetitive. However, the critical response was marred by the lack of several features that had been reported to be in the game, particularly multiplayer capabilities, though Murray had tried to downplay expectations prior to release. The game was further criticised due to Hello Games’ lack of communication in the months following the launch, creating a hostile backlash from some of its player base. Murray stated later that Hello Games had failed to control the exaggerated expectations of the game from the media and the larger-than-expected player count at launch, and since have taken an approach of remaining quiet about updates to the game until they are nearly ready to ship to avoid miscommunication. The promotion and marketing for No Man’s Sky became a subject of debate, and the video game industry has used it as an example of missteps to avoid in marketing.

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